Starting off with email marketing for restaurants: a beginner's guide

 

While email marketing is a powerful tool for many businesses, it is often overlooked and underappreciated.

With the right leadership and communication skills and the help of interactive restaurant menu QR code software, you can build a strong base for your restaurant's email marketing campaign and for the food modifiers list.

To get you started, we've put together this introduction to restaurant email marketing, along with actual examples of successful and unsuccessful campaigns.

Tips in email marketing

Know your brand

Choose your target market and learn to communicate with them. For instance, attracting Millennials means talking their language. It's easy to spot a fake voice.

It is important to keep the tone and style of your emails constant in your marketing efforts.

Your website, social media, and even in-venue messages should work together harmoniously.

Finding an email marketer who understands your brand and can represent it via email is important.

Determine your goals

In general, you should have goals for email marketing, and you'll want specific goals for each email you send out.

Each email should have a defined purpose in driving traffic, and you should think about how that purpose might be achieved.

Put your objectives in the perspective of the guest's "what's in it for me" to build anticipation, a want.

Understand your guests

Considering that the typical person receives 120 emails daily, how will you navigate through all that dump?

Customers are more willing to engage with your emails if you communicate with them in a way they understand.

You can use sarcasm, an Internet meme, or an acknowledgment that your email may be priority #118 in a stack of 120 emails in your message? Everyone enjoys a good laugh, especially during certain seasons of the year.

Create a fresh subject line

Christmas email subject lines such as "Tis the Season" and "While You're In Today, Don't Forget Gift Cards" aren't going to be sufficient. Some do, but they're direct in their offer.

In contrast, some emails are merely ordinary or simple, and they'll get lost in a sea of other messages. All of them are identical, and no one would be able to tell the difference.

Prioritize primary call to action

A link isn't usually a call to action, but over-emphasizing it can be a distraction.

Eight or more calls to action have appeared in some of the most popular email campaigns from major corporations.

Send other content aside from offering

A call to action isn't required in every email. By flooding them with offers, you're doing yourself harm if you're trying to establish a brand and get people to love it.

Establishing a brand with informative emails focused on the company's goals is easy.

Obviously, you can't do this in every email. But, it's possible to use some 52 emails annually to help establish your company's brand.

Don't just randomly create a VIP club

If the default wording in the footer of your emails mentions a VIP Rewards program, REMOVE IT.

No, your email newsletter is not a VIP program, and everyone can see right through it.

A VIP title is something customers are happy to accept if they've earned it through previous purchases.

Don't overly send emails

Your customers receive tons of emails from different businesses daily, most of which are trashed. You can send weekly or monthly emails.

Don't overly send emails to your customers that will annoy them and push them to totally unsubscribe from your newsletter.

Create mobile-friendly emails

Emails are primarily made for people on the go. Hence, your customers mostly view emails through their mobile phones.

Create mobile-friendly emails for your customers. It is most engaging to open them in mobile format.

Conclusion

You can establish a solid email marketing campaign for your restaurant with excellent leadership and communication skills.

Each email should have a defined objective for driving traffic, and you should consider how to fulfill that purpose.

Be careful not to send too much emails to customers, and ensure your emails are mobile-friendly.