As a global movement,
improving efficiency, sanitation, and sustainability through the step of restaurant menu with the use of mobile is growing rapidly.
They give businesses an
edge by allowing for more dynamic branding, marketing, ordering, and
individualized service for their customers.
Every item on mobile is contained in a QR code menu and a web page with digital content that any
mobile user can scan.
Creating your interactive restaurant menu
- Consider your restaurant staff
Mobile menus are a live
element of your hospitality service. Make updating a digital menu as easy as
possible unless you plan to do so often.
If you need to make a
quick adjustment to your contactless menu, you don't want complex back-end
management for your staff.
- Design a unique and attractive branding
When creating an
interactive menu, think about whether or not there's room to expand the layout
without making things too crowded.
Moreover, your
customers will feel more connected to your business if you tell them about its
history, provide details about the products or cooking techniques used, or
announce upcoming discounts and seasonal deals.
- Make use of interactive features
When restaurants
display high-quality pictures or videos of their dishes online, they can
increase their customers' appetites and make it more exciting for them to
choose what to eat.
An interactive menu's
ability to display media files unlocks features never before available on their
physical versions.
- Carefully choose your words
Once you have the
menu's content written down, it's time to proofread it, check your word choice,
and fix any typos.
Your vocabulary should
go along with your brand's identity; for casual businesses, keep it friendly
and informal, while more upscale ones should aim for a sophisticated tone.
Furthermore, make sure
to be extra thorough when proofreading the individual item descriptions on the
menu.
Especially if you specialize in a different culture's cuisine, it's important to accurately present your recipes, ingredients, and processes.
- Generate a unique
QR code Making a QR
code is still the simplest part of making a contactless menu.
After you've finished
with your menu's structure, and design, all that's left to do is customize and
generate a QR code. Thereafter, the QR code image can be inserted or reused
with absolute confidence that it will always lead to the same URL because it is
in a dynamic format.
Nonetheless, it never
hurts to double-check by scanning the code with a camera or QR reader app on
your smartphone. If your smartphone doesn't already have a built-in QR code
scanner, you can download one for free from the Google Play Store or the Apple
App Store.
- Think like your guests
In the same way that a
fundamental idea or experience is the starting point for the creation of your
business, it might be the same for the hospitality and services you provide.
If that's the case, you
may use that fundamental thought as a foundation to construct the rest of your
menu around.
Be aware, though, that
if you're focused on that particular path, you might not have as many choices
when it comes to things like user experience design or the visual style of your
site.
Conclusion
An interactive contactless
menu is a digital reflection of the care you put into providing excellent
service and delicious food.
Many of your customers'
first experiences with your restaurant's online presence will be through your
digital menu.
A mobile menu is a
reflection of a business, so it's important to give it the same attention as
the rest of your hospitality efforts.
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